Work

Businesses we invented, built properly.

These are concept projects. The businesses are fictional; the builds are real, complete and running. We do this because our paid client work belongs to agencies who own those relationships, and we won't show you something we can't honestly claim.

01 · Home services

Concept project — fictional business

Copperjay Plumbing & Air

A 24/7 plumbing and HVAC company whose work arrives by phone, in an emergency, from someone who found them thirty seconds ago.

What we built

  • Custom Next.js site with a Sanity page builder — 11 section types the owner can reorder
  • 6 services, 4 service-area pages, 8 reviews, 3 articles, all editable without code
  • A campaign landing page built in the CMS, not in code
  • Lead forms writing to a file and a spreadsheet, with spam protection
  • Structured data for local search, plus a machine-readable summary at /llms.txt

Still in progress: The click-to-talk AI receptionist demo is still being built.

02 · Dental

Concept project — fictional business

Brightfern Dental Studio

A practice whose growth depends on new patients booking online, in an industry where most sites still ask people to phone during office hours.

What we built

  • A second, deliberately different brand — nothing reused from Copperjay but the engineering
  • 6 treatments, 4 neighbourhood pages, 8 reviews, 3 articles in the CMS
  • A /new-patient-99 campaign page
  • Structured data marking it up as a dental practice for search engines

Still in progress: The booking chat widget is still being built.

The most useful thing we can show you is your own homepage.

Concept work shows you how we think. Your own homepage, built free in five days, shows you what you'd actually be buying.

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